Getting to Know Pixar’s StoryĪs a child, Catmull had great admiration for Walt Disney and for those who worked creating handmade animations. is a book for anyone who wants to reach new heights, a manual to develop creativity and originality and an access to the mind of the creator of Pixar Studios.Ī book on how to build and develop a culture of creativity and also a collection of ideas on how to awaken and maintain your and your team’s creativity and overcome the problems arising from the lack of it. The author tells of his success trajectory within Pixar and shows what are the essential ingredients to achieve it.Ĭreativity Inc. presents the ideas behind the author, Ed Catmull, owner of one of the most creative film studios in the world: Pixar.
But how can we develop it and extract the best from it?Ĭreativity Inc. Creativity is the force that drives humanity to innovate, design and create new things, never seen before.
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