gpopf.blogg.se - Phil knight book shoe dog

The idea had first occurred to him while he was at Stanford Business School. Phil wanted to import Japanese running shoes to America and had his eye on the Tiger brand that was manufactured by the Japanese company Onitsuka. He was shy and a terrible salesperson.īut that didn’t stop him from following a vision he had. It was 1962 and Phil Knight was fresh out of business school. Nike’s path to success started with a “crazy idea” and a trip around the world.

why an Olympic coach experimented with fish-skin shoes.

how a new type of glue helps factory workers all over to avoid cancer and.

why the name “Nike” is perfect for running shoes.

You’ll learn how he led a team of creative misfits, stood his ground in two major lawsuits and handled a truly infamous scandal – all the while building one of the more powerful brands the world has ever seen. Here, you’ll discover how Knight fumbled his way to greatness, reaching out to businesspeople across the world to make his way in the running shoe business with no preparation whatsoever. It captures the daring spirit of Nike cofounder Phil Knight in the early years of his company. You certainly know the successful tagline of footwear giant Nike: Just Do It. I have the paperback version if you want to borrow it. Disclaimer: The content below is from Blinkist and it's just to give you an idea of the book. He was fanatical about running and turned what he loved into Nike.

Phil Knight recounts his struggles, victories, and lessons learned from building Nike from a small startup to a billion dollar shoe giant. The constant theme is that when you do something that you love you are able to rise above the stress and uncertainty and solider on. Shoe Dog is the autobiography of Phil Knight, the founder of Nike and offers a peek into the mind of genius entrepreneur Phil Knight and detail the rollercoaster ride he went to through to build up his company.